Operator News
Hard Rock to open beach experience in Atlantic City
By Phil - 15 April 2024
Hard Rock Hotel & Casino – Atlantic City has announced a new beach experience scheduled to open Memorial Day Weekend. Open to hotel guests and Unity Card members, the new Hard Rock Beach Experience will offer patrons a beautiful seaside retreat complete with lounge chairs, umbrellas, and beverage service.
Additionally, Hard Rock guests will be able to enjoy the summer season with a new outdoor venue, The Terrace. Located on the second level of the resort with breathtaking views of the Atlantic Ocean and the Steel Pier’s iconic Ferris wheel, The Terrace will feature live entertainment, specialty cocktails plus a delectable seasonal menu.
“The beach is one of our most precious resources and our team has gone above and beyond to preserve it,” said Hard Rock Atlantic City President George Goldhoff. “Providing beachfront amenities to our guests this summer is a top priority and we are excited to unveil our oceanfront experiences Memorial Day Weekend.”
Along with the new outdoor amenities, Hard Rock Atlantic City is gearing up to host A-list entertainment throughout the season. Scheduled performers include Mötley Crüe May 3 and 4, Kelly Clarkson May 10 and 11, Snoop Dogg June 1, Kesha July 3, Chelsea Handler & Matteo Lane Aug. 10, Miranda Lambert Aug.31 and more.
