SPORTS BETTING
Harrah’s Gulf Coast becomes first casino sportsbook to sign up with PropSwap
By Phil - 12 April 2024
PropSwap, a company specialising in offering a secondary market for active sports wagers, has announcesd its first official casino partner in Harrah’s Gulf Coast.
Customers who place a legal sports bet in the US are able to list their tickets for sale, at a price they determine, and PropSwap helps them find a buyer. This allows bettors to lock-in a profit on a bet that has improved, or exit out of a poor investment before it’s too late. PropSwap charges a transaction fee on the completed sale price of existing tickets.Â
This first of its kind partnership will drive higher handle and ticket count at Harrah’s Gulf Coast from sports bettors, who will be utilising PropSwap’s nationwide secondary market. Customers will be incentivized to place additional wagers with the spirit of locking in profit early, by listing them for sale as their tickets improve in value. PropSwap possesses nearly a decade of empirical data that shows: their users, when activated, exponentially increase favorable handle at their preferred sportsbook. Favorable handle is defined as higher hold wagers, such as futures and parlays, relative to straight bet wagers.
The partnership will commence on Saturday, April 13 for golf’s most celebrated major, The Masters. It will continue on-site for many other tentpole events this summer and beyond. PropSwap and Harrah’s Gulf Coast will combine efforts to create exclusive customer experiences. The power of PropSwap’s North American database of users, and Harrah’s unique position on the Gulf Coast, will provide an unrivaled betting experience.Â
Harrah’s Gulf Coast is now PropSwap’s preferred sportsbook in the state of Mississippi. In-market, the property offers the easiest in & out to make wagers for the Masters and beyond. They offer a 30 second walk from your car to the ticket kiosks. No other casino on the Gulf Coast offers such a convenient route to make your wagers.Â
“Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun, and more importantly, a margin improvement, to both sportsbooks, and their end customers. We are forever changing how people wager on sports. We’re excited that Harrah’s Gulf Coast shares that vision with us, and are looking forward to the commencement of the partnership this weekend. ” – said PropSwap co-founder Luke Pergande.
