SPORTS BETTING
Highlight Games announces renewal of Turkish Süper Lig rights
By Phil - 7 May 2024
London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has renewed its exclusive worldwide rights to access video archive footage from the Turkish Süper Lig. The deal was facilitated by beIN.
Highlight Games’ SOCCERBET game featuring archive Süper Lig footage is the most popular virtual sports game in Turkey via both retail and online channels.
“The renewal of these exclusive rights is a key milestone in Highlight Games’ roadmap for growth and also testament to the continued popularity and success of our Turkish SOCCERBET game,” said Steven Holmes, CEO, Highlight Games.
“This product is also an important piece of content in our other key markets, including Italy, where its popularity continues to grow both in retail and online. In addition to the Süper Lig, Highlight Games now holds exclusive rights to archive footage from European soccer brands including LaLiga, Serie A, Ligue 1, SPFL, English football and the Greek Super League. We are also working with MotoGP and ATP tennis to develop a whole new suite of compelling new products – it’s an exciting time of growth and innovation for the business,” he added.
