SPORTS BETTING
Highlight Games launches Lotto Goals with UK betting shops
By Phil - 14 June 2024
London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its ‘Lotto Goals’ numbers game is now live in 2,100 tier 1 shops across the UK. The product was developed in conjunction with Boomerang Digital and combines Boomerang’s market-leading technology stack with Highlight’s innovative game concept and extensive video archive portfolio.
Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options. A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.
Steven Holmes, CEO, Highlight Games, said: ‘I’m delighted to announce that Highlight Games’ innovative Lotto Goals product is now live in thousands of retail locations across the UK and launches seamlessly to coincide with the start of the UEFA Euro 2024 Championship. Lotto Goals is a numbers game unlike any other product on the market in that it combines numbers with an extensive archive of high-profile English football footage, to which Highlight Games has exclusive access. We’ll also be developing iterations of this exciting products featuring Italian, Spanish and Greek archive footage to appeal to our international customers.’
