Interactive

ICE – EvenBet to ‘make poker great again’ at ICE

By Phil - 28 January 2019

EvenBet Gaming is all set to showcase its multi-faceted poker portfolio at next week’s ICE London 2019.

The company’s award-winning poker portfolio scaled new heights in 2018, optimising omnichannel variants of the game and breathing new life into a vertical which is set to reclaim its former glories.

Proven to have a positive impact on activity, retention and bottom-line, EvenBet’s sophisticated yet easy-to-deploy poker products deliver benefits across any number of KPIs – particularly as reliable cross-selling techniques and user-engagement have become ever more elusive in the tightening grip of industry regulation post-GDPR.

EvenBet’s signature solutions, which have been reimagining the vertical for global partners over the past 12 months, now include a redesigned Multi Game format which delivers a deeper dive for player-engagement, alongside a new Mini Games feature whose “snackable” slots and games seamlessly fill in the natural breaks in the bet-check-raise cycle.

Over in Asia, EvenBet’s new mobile Poker Clubs app has been capitalising on the ramping smartphone adoption rates for gaming in many Asian markets, allowing club managers to host run private poker communities with their own tournaments and tables for the first time. While a huge breakthrough has also arrived with the NoLimitCoin launch, fronted by two-time WSOP champion Johnny Chan, and offering a world-first in its no-rake offering. With EvenBet, the crypto-currency future is now an attainable reality, as is perhaps the youngest, savviest gaming audience around.

EvenBet CEO Dmitry Starostenkov, recently nominated for CEO of the Year at the Global Gaming Awards 2019, said: “It’s the perfect time for us to be returning to London. With so much key tech evolution already behind us, we now look forward to growing in accordance with those advances.

“This year we are looking to grow our global footprint throughout emerging markets in Asia, Africa and LatAm, where our flexible solution can be tailored across fragmented and newly-regulating regions. Indeed, it’s a similar story in the U.S. where our customisable platform-management system puts the power back in operators’ hands, as state-by-state legislation opens up after PASPA’s repeal.

“ICE provides us with the perfect opportunity to catch up with existing partners, and meet new clients with whom we can broaden our mutual horizons. I look forward to welcoming you to the EvenBet stand, and together we can make poker great again.”