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ICE – FashionTV Gaming Group to reveal ‘brand to business’ model

By William - 28 January 2020

FashionTV Gaming Group, backed by the TV network and brand, FashionTV, will unveil its ‘Brand to Business’ model to the industry at ICE London, with a full schedule of activities and branded events designed to highlight the FashionTV brand, and its 22 years of broadcasting heritage.

FashionTV Gaming Group will exclusively enable a select group of new partners to develop and launch their own FashionTV-branded games, websites, online operations, and land-based casino lounges backed by the power of the FashionTV brand.

Partners will benefit from the association with an international brand, and the two billion viewers that follow it, as well as becoming a part of the exclusive “FashionTV Gaming World”, a unique ecosystem that will be unveiled for the very first time at ICE London.

Shai Kaplun, COO at FashionTV Gaming Group, commented: “It’s all about taking the power of this globally renowned brand and making it your own. Being part of the FashionTV ecosystem gives our partners access to over two decades of unique content, as well as the opportunity to be promoted across the huge FashionTV network, at no additional cost. Imagine being recognised by billions around the world from day one – it really is a new level of branded gaming, and it all comes with dramatically reduced product and marketing investment.”

FashionTV Gaming Group is the sole licensor for the FashionTV brand in iGaming, providing online gaming operators, and software and games developers, the opportunity – and the assets – to create their own FashionTV-branded games, gaming verticals, websites and more. FashionTV Gaming Group aims to bring the real world of FashionTV luxury and lifestyle to the virtual online gaming space. And this ethos is reflected across all its activities – from fashion shows and FashionTV models to branded giveaways and VIP FashionTV parties, partners and players experience a true taste of the FashionTV high life.

ICE London will see the Group go one step further, as it presents its ‘brand to business’ model, alongside a series of extravagant activities. A daily ‘FashionTV Showtime’ happy hour will serve up branded drinks, round-the-clock fashion shows featuring FashionTV models, plus live performances from FashionTV’s official singer, Ania J, and platinum-award-winning composer DJ Light Army.