Visitors of Intralot’s Pavilion at ICE will have the opportunity to become an active part of a unique product journey, which comprises five major areas: Retail, Retail Plus, Systems, Interactive and VLTs.
These areas present ways to cover all essential players’ needs through technological innovation, hardware solutions and advanced software offerings, all incorporated seamlessly in an omni-channel approach. Players are reached through all available touch-points in the most efficient way, thus adding value not only to the end customer but also to every stakeholder involved in the process. This is the point where a unique gaming experience binds in the most robust way with our omni-channel operational philosophy.
As the product journey begins, our visitors will have the opportunity to explore our latest and greatest solutions in the Retail area. In the retail field, we have succeeded to stay ahead of our peers with our extensively deployed terminal solutions offered in-store, which we enhance further with innovative offerings even outside the boundaries of the traditional retail stores.
Moving on to the Retail Plus section, our visitors will be offered an exclusive preview and first-hand experience of products and solutions to-be-launched for the first time, that have been designed to specifically serve a vast variety of needs and requirements of both players and business partners. One of Intralot’s new product family is the Self-Service Terminal line (SST) that expands Intralot’s retail offering and addresses new players’ needs. SST family includes Full Self-Service Terminal, a high-tech dual touchscreen terminal with a dynamic design that has the potential to accommodate games, lottery and betting content and two versions of Kiosks, with one or two displays. In the next part of this area, we are excited to announce that gaming enthusiasts will have an exclusive hands-on demo on our new TapnBet concept incorporated through the Dreamtouch terminal. Our next generation terminal has a user-friendly, 42” full HD touchscreen and offers players the opportunity to easily tap and bet on real sports events.
Intralot has successfully revamped the traditional in-store digital betting signage to an engaging and compelling Cinematic Betting experience that differentiates operators with premium and attractive content display. Players can receive detailed betting information in high-end quality visuals and place bets using an ideally located Self-Service terminal, delivering a fresh and user friendly betting experience.
Moving on to the innovative customer journey, visitors will discover the “Betting Entertainment” product family, which targets to add new exciting gaming concepts for complementing sports betting offering. Two new game demos will be presented, the Apple TV driven BetRider and the 1-2-Go!, based on licensed Pre-recorded Sports Content and powered by innovative participation channels and platforms. BetRider is a representative sample of a new family of hybrid games that combines fast pool and fixed odds betting mechanics.
As our visitors explore our pavilion they will be guided in our next section, the Systems area. All visitors will be walked-through the available platforms so as to explore all possibilities and come up with a configuration that best serves their needs. ICE will highlight the debut of our Intralot Canvas platform that provides a full arsenal of tools specifically designed in order to satisfy game-specific dynamic content management and a personalized User Experience (UX) in relation to each player’s access portal. This goal is achieved through the use of centralized management and advanced content delivery control mechanisms. Intralot Canvas is fully integrated with iGP, our dynamic player account and relationship management platform that meets the growing demands of the industry, enabling the expansion of sales and services across all retail and online sales channels. With the use of this integrated solution, customers are served in real-time with personalized content based on segmentation criteria that reflect their preferences and their actual behavior in the various touchpoints.
Intralot iflex, our all-inclusive, multi-channel, high performance, sports betting platform will also be showcased in the Systems area of the booth. The iflex advanced trading platform provides a full betting management solution, complemented with our Managed Trading Services, in a user friendly environment and serves as an automated solution, combining all the essential tools for managing multi-channel and real-time information feeds.
Following the Systems area, visitors should not miss the Interactive area of our pavilion, in which a complete mobile ecosystem for lotteries and betting will be unveiled. This ecosystem has been engineered with the aim to cover all players’ and operators’ requirements in the most efficient and timely manner. Either through HTML5 mobile web apps or through a set of native mobile applications for both iOS and Android devices, content from the online platforms and websites can be easily converted and displayed to any mobile device, phone or tablet, and offer an unparalleled, on-the-go experience to our customers, both in a companion and real money gaming mode.
Intralot Instant Win Games, which feature innovative HTML5 technology, engaging themes, exciting mechanics and include great 3D characters, illustrated graphics, memorable visual effects and work on all devices and platforms, will be on display in the Interactive area as well. Powered by RGS, Instant Win Games are seamlessly localized and delivered for both retail and online operation.
As our ICE visitors conclude their journey, they will come across VLTs area, with the iGEM and GLS systems on display. iGEM offers an integrated solution for both monitoring and control of large-scale gaming networks. The modules and add-ons provide the capability of setting rules and dynamically adjust player’s pre-commitment behavior and self-limits during betting. iGEM can operate in synergy with GLS, a sophisticated workflow based solution that fully-supports and automates the gaming regulator’s business processes.