Supplier News
ICE – Kambi invites customers to ‘Partner with Confidence’ at this year’s ICE
By Phil - 22 January 2020
Kambi’s stand at ICE London will display the entire spectrum of its premium sports betting offering, as the provider continues to enhance its position as the sportsbook enabler behind some of the world’s leading operators, including Kindred Group, Corredor Emprasarial, Seneca Gaming Corporation and Penn National Gaming.
Kambi’s services encompass a broad offering across online and retail, from the user interface and odds compiling through to customer intelligence and risk management, built on and delivered through an in-house developed software platform. Boasting a series of partnerships with many of the industry’s most forward-thinking sportsbook operators, the power and insights driven by the strength of the Kambi network are unparalleled.
Kambi’s presence at this year’s show will be tied together under its fresh brand campaign for 2020, “Partner with Confidence”. Drawing parallels between high performing sports stars and sportsbook operators, the campaign highlights how the successes of each are made possible through the dedication and support of trusted partners behind the scenes.
The renewed positioning encapsulates the key elements of regulatory assurance and technological scalability which Kambi offers to its partners. Alongside the underlying assets of a high-performance sportsbook which operators can trust to provide firm foundations for growth, Kambi also supplies flexible technology for differentiation, with open APIs enabling operators to take complete control of the front-end and tailor a UX distinct to their brand. Kambi will also be displaying its enhanced price differentiation tools at stand S2-110, giving its partners even more ability to develop and own their strategy.
