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ICE – Odobo launches casino game discovery iOS App

By - 30 January 2015

Odobo, the Developer Program and Marketplace for regulated gaming, is launching the Odobo Play app – an innovative new games discovery application available for consumers globally via the iTunes App Store.

The Odobo Play app is a unique consumer-facing showcase of the games content produced by dozens of leading game studios participating in the Odobo Developer Program. Much like an “app store” itself, the Odobo Play app allows players to browse and discover great new casino games by category or game studio. Each game is featured on a profile card with description and preview screenshots. Free play is available to players worldwide. For players in approved markets, the Odobo Play app uses geo-location to present the additional option to play the games for real-money (currently UK only) and offers a choice of leading licensed casino operators.

As new games are certified and made available in the Odobo Marketplace for licensing by casino operators, they also become available for play within the Odobo Play app. Casino brands automatically appear as a real-money play option to players on games they have licensed within the Odobo Play app. Current participating casino operators include bet365, Betfair, Coral, Gala Casino and Unibet.
In addition to exclusive titles like Castle Builder, Extinction, The Oddventurers and Akaneiro, the app also features: optimisations for all iOS devices including the latest generation of iPhones and iPads, syncing favourites via iCloud for players with multiple devices, quick app browsing with a shake navigation gesture and sharing options for big wins with friends.

For many game developers the app represents the first opportunity to take an active role in driving the success of their games. Studios will soon be able to earn lifetime affiliate commissions for the players they refer to real money casinos by promoting their titles as available on Odobo Play. The traffic is driven not only by Odobo’s own significant marketing spend to promote the app but by the developers in the program, our marketing partners and the great content that is published on the Odobo platform.

Ashley Lang, Founder and CEO of Odobo, said: “The Odobo Play app will change the way players discover games. It offers great casino content from multiple leading studios and the choice of free or real-money play with the world’s leading operators. The app is high-tech while delivering an intuitive and informative experience to players in search of great games. This product is an iGaming industry game changer. We see the Odobo Play app as a games marketing platform for which we have an exciting roadmap of features planned. This includes the support for virtual currency play in Q2, which will provide an additional play option for players and yet another new commercial opportunity for our developers.”

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