SPORTS BETTING

India – Jade Entertainment launches two sportsbooks for Indian and Philippines markets

By Lewis - 10 June 2021

Jade Entertainmen, has announced a dual-sportsbook launch for the Indian and Philippines markets.

Lucky Yeti, a digital sportsbook and casino, has been built for the Indian sports betting market and Jade Sportsbet, certified and regulated by PAGCOR, is primed for the Philippines.

Both sportsbooks are powered by RPM Gaming. Lucky Yeti features a mobile-first tailored interface, localised for responding to native demands and player enthusiasms around the most popular sports in the territory.

The multilingual sportsbooks are localised for Hindi and Filipino languages, while Jade Sportsbet is offering flexible use of OTP (one-time password) account-recognition and QR codes, a convergence trend expected to belatedly marry up the offline and online journey for Philippines players with an omni-channel solution that negotiates the demands of stringent regulation for improved player security.

Joe Pisano, CEO of Jade Entertainment, commented: “We’re thrilled to be up and running with Lucky Yeti, our first sportsbook targeting the Indian-facing market. While Jade Sportsbet, which will be launching soon, will revolutionise the Philippines digital space.

“Thanks to our software and operational partners at RPM Gaming, we were able to construct and curate these customised websites from scratch. Based on encouraging performances in both acquisition and retention metrics, it seems our customers are loving these local touches, too.

“Jade’s strategic direction is to roll out more online sites in legal international jurisdictions, as we continue to provide land-based operations with a bridge to the online world.

“Although the trend towards digital from land-based domains was already manifest, the pandemic has had a catalytic effect, increasing the surge in digitised entertainment. As the coronavirus has closed casinos across Asia, or simply made people far more reluctant to venture out because of the risks, Jade’s intersectional expertise from land-based to online has come to the fore.

“That said, I’m thrilled to say that Jade Sportsbet has now returned to Okada Manila and is performing extremely well.”