Interactive

Ireland – GameAccount and Empire City Casino launch simulated gaming

By Phil - 6 October 2014

GameAccount Network, a leading developer and supplier of enterprise-level B2B gaming software and online gaming content, joins Empire City Casino of New York, in announcing the commercial launch of a Simulated Gaming website.

Empire City Casino is owned by Yonkers Racing Corp., and comprises a major entertainment destination in the Northeast including a casino, four restaurants, multiple entertainment venues, and Yonkers Raceway harness racetrack in Westchester County, New York.

Formerly named Yonkers Raceway, the property was established in 1899 and acquired by Yonkers Racing Corp. in 1972. In 2006, Yonkers Raceway was transformed into Empire City Casino, serving the tri-state area of New York, New Jersey and Connecticut and beyond, welcoming 8 million visitors annually. Empire City Casino now offers online visitors the opportunity to play many of their favourite casino slots and table games via desktop computers and mobile devices, with their favourite local casino brand. The “Online Casino” is easily accessible at www.EmpireCityCasino.com in the ‘Games’ menu or from the homepage “Online Casino” icon. Simulated Gaming enables free-play and paid-play virtual currency-based Internet gaming experience.

Simulated Gaming delivers a high-engagement online experience that will generate incremental income both online and on-property by integrating with on-property guest experiences as well.

Integration with Empire City Casino’s Empire Club Rewards program allows patrons to sign up online using their rewards membership information, with rewards point’s incentives launching in Q4 2014.
Online games include a wide range of recognisable Class III casino slots including top-performing themes from Konami, Ainsworth, Incredible Technologies and Multimedia Games.

Empire City Casino’s new “Online Casino” will be promoted through a new marketing campaign beginning Q4 2014 with internet advertisements, announcements in Empire Insider Magazine, on-property signage and other marketing communications.

“Online Casino” registration requires age and identity verification to ensure registered players are accurately identified and fully meet legal age requirements.

Dermot Smurfit, CEO of GameAccount Network commented: “We are delighted with the early results generated by Simulated Gaming in 2014 and are privileged to bring the same compelling experience online for Empire City Casino and their patrons. Enabling land-based casinos in the US to move online is a core part of our mission statement and our Simulated Gaming experience has been proven to increase patron visitation on-property and generate meaningful levels of income from a new online channel.”

Timothy Rooney, General Counsel of Yonkers Raceway Corporation said: “As the demand for online gaming increases, Empire City Casino is pleased to be able to now offer an engaging online gaming experience as a complement to the unparalleled live gaming offered in our casino. GameAccount Network’s proven Simulated Gaming™ model has delivered a portfolio of slot themes that guests will recognized from Empire City’s casino floor. We look forward to continuing to build on this partnership with GameAccount Network to ensure that our online visitors experience the best Internet gaming services from home.”