Italy – Inspired signs Virtual Sports deal with MicrogameBy Lewis - 20 September 2013
Inspired Gaming Group (Inspired) today announces Microgame as a new partner in Italy. Inspired will be supplying virtual sports to Microgame’s online, mobile and land-based platforms, confirming its position as the number one partner of choice for the Italian market. The Microgame Group is a major Italian platform and content provider to over 30 operators in Italy and, as a result of this deal, will have the rights to distribute Inspired’s virtual sports to all of its B2B partners.
Steve Rogers, Managing Director of Virtual Sports at Inspired, commented: “Inspired’s virtual sports are extremely popular with players because of the best-in-class graphics, wide choice of 8 virtual sports – including football, horse racing, tennis and motor racing – and comprehensive selection of all popular bet markets. Our next generation Virtual Sports Console enables operators to have full control and flexibility over the scheduling and profit margins, which can be centrally managed. Our products are proven to generate 100 per cent more daily income than competing products in competitive trials. Microgame is a perfect fit for our technology and content and we look forward to helping them supply their B2B partners with the world’s leading virtual sports.”
Marco Castaldo, General Manager, Microgame, added: “Inspired is a safe bet when it comes to virtual sports as they are experienced in working with major operators all around the world in highly regulated markets. By adding Inspired’s virtual sports to our existing portfolio, Microgame further strengthens its leadership position with the most complete online and land-based product offering in the Italian market.”
Inspired is contracted to supply virtual sports to SNAI, Sisal, Eurobet, Intralot, Cogetech, Lottomatica and Gamenet, which equates to approximately 90 per cent of the virtual sports market it Italy. Inspired is the world’s most trusted supplier of virtual sports; its wide-range of premium virtual products are proven to generate in excess of €5bn of revenue and €700m gross win every year and are trusted by major lottery operators around the world including NSLAC in China and OPAP in Greece. Inspired provides its virtual sports products to over 20,000 venues worldwide and is online with over half of the top 25 operators.
Inspired’s online and mobile virtual sports offer provides a 24/7 stream of virtual betting and are proven to add 10-15% to sportbook revenues. Unlike competing products, the schedules and margins are 100 per cent operator configurable, and the graphics can be customised with branded backgrounds. Inspired offers over 30 product variants including weather variants, event durations and track/stadia variants.