Interactive

Italy – Italian language version of SmartBets goes live

bettingexpert.com, a social network for sports betting, has expanded its award-winning customisable odds comparison site, SmartBets, with an Italian language version.

The Italian launch is the latest of a series of expansions for SmartBets, who announced a German version in December. Other new language versions are planned to be released in the coming few months.
The latest version of SmartBets follows in the footsteps of its English counterpart, with a customisable smart feed that allows users to create a tailored dashboard based around their favourite teams, leagues, betting markets and operators, ensuring they’ll easily find the best bets relevant to them.

SmartBet’s SmartFeed is the first of its kind in the industry, allowing for a continuous source of valuable odds that are personalised for punters. Beyond offering the best odds, the SmartFeed also includes Smart Stats, which highlight a team’s performance history in various markets. The goal of SmartBets is to provide its users with the best odds, as well as the most information, so that punters can feel confident in their selections.

Henrik Lykkesteen, Chief Commercial Officer for Better Collective, said: “The release of the Italian version of SmartBets is just the latest in a list of expansions we have planned, and shows our commitment to our growing audience in Italy. It is an exciting time for the website, and with more releases on the way next year, as well as the simple-to-use interface and innovative features, we feel SmartBets is the ultimate comparison tool.”