Microgaming has increased distribution in Italy after joining forces with platform and content provider, BLOX, to deliver a suite of its most popular online slot and casino games to operators in the region.
Under the deal, signed through Prima Networks Limited (PNL), more than 50 Microgaming titles will be added to the impressive BLOX game aggregator, which already includes an impressive line-up of titles from big-name developers such as Pragmatic Play, Yggdrasil Gaming and Evolution Gaming.
It means that operators powered by the BLOX platform will be able to offer their players chart-topping Microgaming titles such as Immortal Romance, 9 Masks of Fire, and Lara Croft Temples and Tombs. BLOX delivers content to some of the most prestigious operators in the market, including Betagioco.it. The addition of Microgaming content will allow these operators to diversify their portfolios with proven games that have become some of the most played titles in markets around the world.
Rupert Dix, Managing Director at PNL, said: “Italy has a thriving online casino market and we are thrilled to be able to offer our games to more operators and players via this great partnership with BLOX. The deal is initially for 50 games, including some of our most popular slots, but the plan is to integrate more titles over the coming months so that operators powered by BLOX can offer their players even more quality content from Microgaming and our partner studios.”
Karl Grech, Chief Commercial Officer at BLOX, said: “We have built an incredible portfolio of games from some of the biggest providers in the market and the addition of Microgaming further sets us apart from our rival platform providers and aggregators. Microgaming is undoubtedly one of the industry’s leading content providers and no online casino game lobby is complete without titles such as Immortal Romance and Thunderstruck II – we are thrilled to be able to offer these and more to our partners and their players.”