Italy – SNAI-Cogetech to go live with Inspired’s football EvolutionBy Phil - 2 June 2016
Inspired’s premium Rush Football 2 will be launched in Italy with the Snai–Cogetech Group, named V-Football Evolution.
V-Football Evolution will be available to Snai-Cogetech’s customers both online and in retail venues from June 6.
The game will feature razor-sharp HD graphics, cutting-edge motion capture animations, and updated player models, resulting in the most realistic and premium football betting experience on the market
Vitaliano Casalone, Presidente of Inspired Italia, commented: “I’m delighted that Snai–Cogetech will bring Inspired’s hugely successful Rush Football 2 to Italian customers. Inspired is immensely proud of this premium product, which replicates the experience of real football betting more realistically than anything else on the market. I’m confident that Italian players will be blown away by this premium product, and what better time to launch then as football fever grips Europe this Summer for UEFA Euro 2016.”
Lorenzo Stoppini, Online Betting, Snai-Cogetech Group, added: “From June 6 customers will have the chance to bet on Inspired’s Rush Football 2 in all Snai betting shops. We are particularly proud to launch this new product in Italy, which will allow the Snai-Cogetech Group to enhance its virtual games offering. We are already market leaders in Italy, thanks to three satellite virtual channels which broadcast in all of our 2,000 betting shops, and with this new product our leadership will be further strengthened.
We have an advertising campaign planned both in store and across the Italian sports media. In betting shops in particular, we will be broadcasting advertising spots on the virtual ‘Channel 1’ and on ‘Radio Snai’, our web-based radio.
In Rush Football 2, Snai-Cogetech and Inspired present in Italy a realistic virtual football product which will compete with real Euro 2016 matches, both in terms of entertainment and excitement.”