Supplier News
Italy – SoccerBet Single Match and League football live with Eurobet
By Phil - 28 March 2019
Since launch, SoccerBet has consistently been the top performing virtual sports product across the Eurobet retail estate with player numbers and average bet amounts increasing daily.
SoccerBet games are based on Highlight Games’ exclusively licensed and ADM approved virtual football product which features real archive footage from the Serie A Italian football league.
Tim Green, CEO, Highlight Games Limited, said: ‘I’m delighted to announce that SoccerBet has been the number one performing virtual sports product across the Eurobet retail estate since launch. Entering a new product concept into a mature market can be challenging, but this innovative game takes players to the heart of the action where they can watch real league highlights play out and it is, therefore, no surprise that it has received such a fantastic response. We look forward to the continued success of SoccerBet as we complete rollout to Eurobet’s 720 retail venues and online and mobile channels.’
Carlo Di Maio, Sportsbook Director, Eurobet, added: ‘Since its launch last month, SoccerBet’s performance has exceeded expectations. The opportunity for players to bet on genuine Serie A archive footage has proven an irresistible one, and this is reflected in increased levels of player engagement which is driving incremental revenues. SoccerBet delivers entertainment in a class of its own.’
Highlight Games is a specialist games supplier founded in 2014 and managed by CEO Tim Green, Director Stewart Whittle, Director Nick Gardiner and General Counsel Steven Holmes. The company is majority owned by Swedish gaming, entertainment and media firm Cherry.
