Interactive

Italy – Soft2Bet set for strategic expansion into Italian market

By William - 26 September 2023

iGaming B2B provider Soft2Bet is set for strategic expansion into the Italian market through its recent acquisition of a Maltese company holding an Italian licence.

Having strengthened the company’s foothold in the European market, David Yatom Hay, Soft2Bet’s General Counsel, said: “We at Soft2Bet are happy to deepen our European presence with this exciting venture into the Italian market.

“This is yet another example of Soft2Bet’s steadfast commitment to expand its regulatory portfolio. We’re confident that Italian operators will greatly benefit from what Soft2Bet has to offer to the market.”

Going forward with the strategic venture, Soft2Bet will actively collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy’s regulatory body for online gambling, ensuring compliance with local laws and regulations.

Soft2Bet also confirmed plans to certify its platform in the Italian market in a move designed to further its operational excellence and customer satisfaction. Following the certification process, Soft2Bet aims to position itself as a platform provider in the Italian market.