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Italy – Vermantia signs retail content deal with Lottomatica

By - 16 March 2016

Vermantia has entered into an agreement with Lottomatica, the largest Italian gaming operator and member of the IGT Group, to migrate its retail content management onto Vermantia Retail broadcast services and point-of-sale technology for its 1,000 plus betting shops.

Lottomatica will gain access to Vermantia Connect’s expansive content portfolio, specifically the Live Sports and Virtual Games Services.

Within the immediate rollout, Vermantia will broadcast and operate three bespoke gaming channels for Lottomatica’s retail network: a Live Sports Channel, combining more than 6,000 live sports events per year with real-time data and statistics in partnership with global leader Perform Group, and two Virtual Sports Channels, based on the existing partnership with Italian market leaders Inspired Gaming.

The initial phase, as well as any future channels, will be delivered to Lottomatica’s retail network via Vermantia Point 4th generation decoder technology and the company’s satellite encryption and delivery solution.

Through this agreement, Lottomatica will be offered both innovative gaming content, as well as a scalable and flexible content distribution solution, guaranteeing the delivery of high quality products to its players.

Filippos Antonopoulos, Vermantia CEO, said: “We are absolutely delighted that Lottomatica has chosen Vermantia to create and implement this solution for its retail estate and that we have the opportunity to work with IGT, the world’s leading end-to-end gaming company. Lottomatica has a leading position in the Italian market, and this agreement demonstrates the appeal and benefits that Vermantia’s gaming content and retail solutions deliver to the market. We look forward to a long and successful partnership with Lottomatica and further driving the operation and consumption of immersive content.”

Ludovico Calvi, Lottomatica Scommesse CE, added: “We are delighted at the prospect of working with Vermantia and look forward to deliver our customers a very engaging and entertaining gaming experience essentially based on dynamic content mainly driven by Live and Virtual Betting. This partnership will not only support Lottomatica’s objective of growing its Retail Live Betting service but will also set the foundations for the creation of a new and innovative concept of retail betting proposition.”

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