Interactive
Jelly Entertainment signs major deal with Light & Wonder
By Phil - 22 May 2024
B2B gaming supplier Jelly Entertainment has completed an agreement with Light & Wonder allowing it access to key strategic operators.
Through this agreement, Light & Wonder, the leading cross-platform global games company, will ensure that its extensive operator network has access to Jelly’s engaging and immersive slot titles via the Light & Wonder aggregation platform.
The latest major deal for Jelly will see titles such as Midas Riches, Elixir of Wealth and Wicked Riches of Oz and their upcoming release, Muertos Fortune made available to Light & Wonder operators.
The agreement marks a further strengthening of Jelly’s product offering in regulated markets throughout Europe. The UK, Italy and Spain are among three of the key regulated markets that this new agreement will see Jelly increase its tier-one profile.
The deal with Light & Wonder also provides Jelly Entertainment with a global shop window to other regulated markets including Colombia and Peru, two markets that the supplier has identified as fit for its products and future growth.
Jelly is regarded as one of the leading challenger game developers in the UK where the company is based, recognised for building game families around iconic titles including CleoPatrick and Big Benji, and premium game collections such as The Curious Cases and Lost Treasure Saga series.
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, said: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. “
“Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”
David Newstead, CEO of Jelly, added: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that. With this new agreement in place, we are in a strong position to continue on our path of growth with the world’s biggest casino brands.”
Light & Wonder’s ecosystem offers more than 4,500 games from a global network of in-house and third-party game developers, via a seamless integration that is robust and secure. Light & Wonder’s aggregation platform also supports a comprehensive range of responsible gambling tools, helping operators to deliver a safe and enjoyable gaming experience for their players.
