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Latin America – Slotegrator pens content agreement with Lotto Agent

By - 29 March 2023

Games from international licensed gambling service Lotto Agent is available through software developer and aggregator Slotegrator’s APIgrator solution after the two parties penned a content agreement.

American lotteries including Powerball and MEGA Millions – the world’s only games of chance with jackpots exceeding $1bn – were the first to appear on Lotto Agent apps and sites – prior to European lotteries such as EuroMillions and SuperEnalotto.

“Working with partners like Lotto Agent is a special pleasure. We are united by our aspiration to offer our clients the best solutions, as well as to surprise them. I’m sure that our partnership has great prospects,” commented Ayvar Gabidullin, Business Development Manager at Slotegrator.

For several years, lotteries from North and South America, Europe, Australia, Asia, and Africa have been added to the portfolio of games offered by Lotto Agent. Initially, Lotto Agent provided gambling services in countries worldwide, studying the tastes and preferences of its multinational audience.

The company subsequently discovered that residents of some regions prefer their domestic lotteries, and are even willing to pay a premium to buy their tickets online. Players in other markets, such as India, are more open to experiments, driven mainly by curiosity.

At the same time, users from Latin America chose American and European lotteries because they place less trust in their own national operators. Over time, the company decided to focus on only a few markets to provide them with the highest quality service.

To satisfy their growing appetites, Lotto Agent’s longtime users requested an expansion of the available set of games. It emerged that in Latin America, crash games such as Aviator are top-rated while in India players love slots and games with live dealers.

These players wanted the convenience of a single portal for all their lottery and gaming needs, so Lotto Agent adapted to meet the needs of its players. Slots were the first instant games the company presented to its players in 2022, and after a successful release, crash games, baccarat, roulette, keno, live dealer games and more have been rolled out.

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