Supplier News
Light & Wonder systems solution powering 24K select loyalty program at Golden Nugget Casino properties
By Phil - 30 April 2024
Light & Wonder has announced its L&W Engage Enterprise Loyalty Platform solution is now poweringthe 24K Select Club loyalty program for Golden Nugget Casino properties nationwide.
L&W Engage Bridge is a component of L&W’s system agnostic enterprise loyalty platform, L&W Engage. This platform offers seamless compatibility with any Casino Management System (CMS) within the L&W portfolio or non-L&W systems. This integration elevates loyalty features for all Golden Nugget Casino gaming systems and helps marketing teams provide unique player experiences including the ability to redeem Golden Nugget Casino comp dollars at over 600 Landry’s locations nationwide.
“Light & Wonder is committed to innovation and excellence and with L&W Engage Bridge, we’re not just integrating systems, we’re creating experiences,” said Jon Wolfe, President of Global Systems and Service at Light & Wonder. “This integration demonstrates our commitment to providing technological solutions that elevate the player experience, enhanced customer satisfaction and operational fluidity to guide our customers to achieving their business objectives.”
“The integration of L&W and non-L&W core software components through L&W Engage Bridge demonstrates what is possible in creating seamless, captivating experiences for our guests,” said Gerry Del Prete, Chief Operating Officer, Gaming at Fertitta Entertainment. “This integration allows for an effortless, consistent player journey, bridging the gap between different systems.”
With L&W Engage Bridge, customers can leverage a host of features including Bucket, Tier and Earnings Management as well as Rating information across different Casino Management Systems.
