BETBY has added Formula 1 to its array of betting markets. The inclusion of the competition will see more than 20 new markets added to the sportsbook supplier’s offering.
The product will go live before the upcoming French Grand Prix and as F1 continues to experience a surge in popularity, with viewership up 56 per cent in 2021 as it reaps the rewards of close partnerships with Netflix and its global expansion.
Leonid Pertsovskiy, CEO at BETBY, commented: “Formula 1 has experienced an incredible boom in popularity, and we’re seeing more and more casual viewers look to further deepen their engagement with the sport.
“As it is such a data-centric sport, it marries up with our love of data and metrics as well, and we think it’s a perfect addition to our sportsbook. We’ve got an exciting roadmap of products and markets ahead, and look forward to seeing how fans respond to our F1 offering.”