esports

Malta – Betby broadens esports branding possibilities with customised tournaments

By William - 7 March 2024

Sports betting provider Betby has launched customised tournaments that enable operators to broadcast the Betby.Games football tournament, fully tailored to any brand’s identity.

The odds feed’s new offering will provide clients with full customisation design options that allow brands to further distinguish themselves from the competition, creating an appealing product that resonates with audiences and elevates brand loyalty.

Customisation options extend to every aspect of the virtual stadium and team presentation, ensuring a personalised esports experience when every element of the game aligns with the client brand’s vision and values.

Customisations include stadium sidelines, stands, and spectators, with banners incorporated to reflect the client’s branding, freedom in selecting colours of uniforms, logos, and styles, the ability to name teams and design their logos, and individual player customisation, allowing for the creation of custom avatars within each team

Kirill Nekrasov, Product Owner at Betby, commented: “Betby’s initiative for custom leagues is poised to transform the esports sector by enabling clients to craft a distinctive product that truly reflects their brand and aesthetic.

“Our new custom leagues guarantee exclusive rights to each brand, offering unmatched market uniqueness where brands can precisely shape their esports presence.

“This offer seamlessly matches the client’s brand identity, enhancing recognition in the esports arena. Each league is distinct, mirroring the brand’s ethos and providing a standout esports product.”