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Malta – Enlabs integrates esports offering with EveryMatrix

Enlabs has launched esports betting on its flagship brand OPTIBET through a new partnership with B2B supplier EveryMatrix.

OPTIBET is a sports betting and casino brand across the Baltic States and Nordic region and the esports integration is in line with OPTIBET’s strategy of offering the complete experience for its players. OPTIBET is now offering esports coverage and a tailored esports front-end with live streaming via OddsMatrix Esports Services.

Daniel Belozetsev, Head of Betting, commented: “We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to eSports betting, getting access to the rapidly growing world of professional sports competitions using video games.

“We are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities.”

Stian Hornsletten, Group CCO of EveryMatrix, added: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services. Being creative in advancing new forms of entertainment is something that OPTIBET has very successfully done in the past years, and I am positive that esports betting will reinforce their market-leading position.”