Interactive

Malta – Enteractive to provide BOSS.Gaming Solutions with player engagement services

By Lewis - 10 December 2020

Enteractive is to provide its (Re)Activation Cloud services to BOSS.Gaming Solutions, with a focus on activating NRCs and NDCs across both Boss Casino and Bootlegger Casino.

With Enteractive’s Retention-as-a-Service platform, BOSS. Gaming expects to boost player retention rates through one-to-one conversations with players, while promoting sustainable entertainment through accredited responsible gambling procedures.

Enteractive started calling players in November across BOSS. Gaming markets including Germany, Canada, Finland, Norway, and the Netherlands. Employing a more personalised approach to player engagement by calling them directly to discuss their accounts and confirm that they are able to deposit without any responsible gaming concerns, the company has over 100 native call agents for all major European markets and operates around the world in markets including Japan, New Zealand, Latam, and North America.

Daniel Fernández, Head of CRM at BOSS.Gaming Solutions, commented: “This partnership with Enteractive will help us convert more players from non-depositing segments that can be harder to reach with our regular CRM activities. The personal approach shows our players that we have them front of mind, and lets them engage more closely with our brand.”

Mikael Hansson, Enteractive founder and CEO, added: “Players demand a closer relationship with iGaming brands these days, like so many other sectors. Our personal calls promote trust and loyalty which allows operators to reduce churn and garner more fruitful communication with their players.”