Innovative games provider ESA Gaming has propelled its global expansion plans after signing a significant distribution agreement with Kiron Interactive.
Utilising Kiron’s expansive reach, the provider can now take its suite of EasySwipe content live across numerous regulated markets, including popular titles such as Goal Mine, Pirate Mine and FruitStaxx.
The partnership will enable Kiron, the specialist supplier of virtual sports and numbers games, to further bolster its product offering with ESA Gaming’s array of non-traditional content that is designed to boost cross-sell capabilities and sit seamlessly in the space between sports betting and casino, without cannibalisation.
ESA Gaming has gained traction across a number of jurisdictions in recent months, introducing its unique offering to players across Europe, Africa and LatAm.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Kiron has a phenomenal reach in key target jurisdictions for us, and we’re delighted to be collaborating with them to introduce our portfolio to their partners.
“We’re confident that our EasySwipe titles can add real value alongside Kiron’s award-winning offering and look forward to providing new player experiences across the globe.”
Steven Spartinos, Co-CEO at Kiron Interactive, said: “Our established virtual sports and numbers offering continues to excel, being an attractive alternative to traditional sports betting. ESA Gaming’s EasySwipe™ portfolio offers a similar appeal to players looking for quick-resolution alternative betting experiences.
“We’re expanding the number of partners who are leveraging our experience and insight, and this agreement with ESA Gaming has huge positives for both parties. We’re excited for what the future holds for us both globally.”