Interactive

Malta – EveryMatrix officially launches Managed Services unit

By William - 21 October 2021

EveryMatrix has officially launched its Managed Services unit – a division established earlier this year designed to provide 360-degree support to iGaming operators, enabling them to capitalise on opportunities to improve brand performance.

Led by Tom Dyson is a gaming industry professional with expertise in team leading and management roles after stints at Gambling Compliance, ProgressPlay, and Gaming Realms, the Managed Services division provides support to clients’ executive teams, from acquisition and retention marketing to product and payments management.

The services provide an outsourced option for running an online casino or sportsbook, offering expertise in specific areas such as Marketing, Affiliate, CRM & VIP, Product Management, Payments and Fraud, Bonus Abuse Monitoring, and Customer Support.

Tom commented: “Marketing is among the largest costs for an iGaming operator so it’s vital that these businesses optimise the effectiveness of their marketing spend to achieve growth in one of the most competitive corners of the internet.”

Stian Hornsletten, Chief Commercial Officer & Co-founder of EveryMatrix, said: “Our company is constantly evolving and developing, and with the addition of the Managed Services solution, we reached another important milestone. I am sure Tom Dyson will do a great job leading the talented and brilliant team responsible for this project.”

“Because of this, and the labyrinth of regulatory challenges presented to the modern operator, many traditional marketing agencies struggle to make the most of their client’s budgets. Our new team can solve this problem by combining our industry experience and unrivalled product expertise but most importantly through a shared measure of success with our clients.”