Interactive

Malta – Fast Track signs platform agreement with GiG

By Lewis - 13 April 2021

Fast Track CRM is now available to operators on the Gaming Innovation Group’s platform following a deal between the providers.

Brands working with GiG can now choose Fast Track’s CRM platform to manage all their player engagement from one place.

Fast Track is already partnered with several brands using GiG’s platform, including Twin and Dunder, and has said it is ‘looking forward to future collaborations’ under the new agreement.

Fast Track’s player engagement platform provides operators with the tools to create automated, personalised real-time engagements and get a consolidated view of their CRM activity across all channels.

Christopher Hirst, Co-Founder of Fast Track, said: “Like Fast Track, GiG is a technology company at its core. One of the major strengths of the GiG platform has always been its flexibility with data, which compliments Fast Track.

“We love collaborating with the GiG team in consistently delivering value to our mutual partners, and look forward to this formalised partnership.”

Martin Collins, Business Development Director at GiG, added: “Fast Track, as an organisation, brings a great deal of industry knowledge to the table and drives operational excellence and value for their customers via their excellent platform.

“Partnering with a leading provider of tech solutions is an exciting opportunity for GiG and allows us to further deliver value to all of our customers. We wholeheartedly welcome Fast Track to our marketplace.”