Interactive

Malta – GiG pens agreement with Optimove to scale CRM marketing offering

By William - 26 September 2022

Gaming Innovation Group has penned an agreement with Optimove to scale CRM marketing personalisation and orchestration for the provider’s operator clients via AI-mapped journeys.

The Malta-based group offers third-party solutions to iGaming operators, such as CRM marketing hubs, platforms, data and analysis, and compliance. The partnership with Optimove will allow customers to create deeper relationships with players by reacting to their actions in real-time using tailored messages and offers across multiple channels.

By orchestrating sophisticated personalised AI-mapped customer journeys at scale via Optimove’s multichannel marketing hub, operators can maximise retention rates and customer lifetime value.

“We’re delighted to partner with one of the leading CRM Marketing platforms in the iGaming market,” remarked Martin Collins, Director of Sales and Business Development at GiG.

“Our vision is to provide operators with top-of-the-line technology and solutions to remain one step ahead of the pack. Optimove, with its advanced CRM Marketing capabilities, is a natural partner for us and a great solution for our clients.”

“We’re excited to join forces with GiG as a CRM Marketing solution for their operator portfolio,” added Dan de Souza, Director of Partnerships at Optimove.

“GiG operators will continue to be able to gain a competitive edge by using advanced CRM Marketing capabilities to orchestrate hyper-personalised communications with hundreds of segments, thereby improving retention rates, Customer Lifetime Value, and the overall bottom line.”