Interactive

Malta – GiG target client personalisation with GroupVery partnership

By William - 21 February 2020

Gaming Innovation Group (GiG) have announced a new partnership with GroupVery, a UK based tech consulting company, which supplies specialist tech teams to customise frontends.

GroupVery will be handling the frontend development for GiG’s Platform Services customers with specific requirements, allowing their in-house tech teams to focus and concentrate on developing their own building blocks for Magic and Wand, speeding up the delivery time and enriching the frontend experience for GiG’s customers.

GroupVery are betting industry specialists. They currently have partnerships with a number of tier one operators including Paddy Power BetFair, and also work with B2B startups – providing technical teams to work round the clock on specialist deliverables.

There are a number of markets which have specific requirements where GiG’s current products would require timely and costly specialist frontend development, limiting GiG’s ability to bid on tenders. However with GroupVery’s fast and cost efficient complementary frontend development, GiG now plan to enter such markets, increasing the potential growth of the business.

Chris Armes, GiG’s chief information officer, explained: “We will continue to build and offer total end to end solutions for our clients, and GroupVery will complement this service by providing particular specialist components, further personalising and speeding up the service provided to our clients.”

GroupVery can take GiG’s total solution, personalise it to match the requirements of a specific market, enabling GiG’s solution to operate in a previously ruled out market, in a flexible, agile and scalable way.

Christophe Bajc, GroupVery’s chief executive officer, added: “We are thrilled of this new partnership with a technology company at the forefront of iGaming Operations, and to contribute to their and their customers success by complementing their existing skills and experience in customising their frontend projects.”