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Malta – IZIBET to launch Lotto and Keno games
By Lewis - 17 September 2021
Malta-based IZIBET has today unveiled its plans to launch a series of new games through its retail and online distribution network. The first two new lottery games will be launched in Q1 2022 and will be branded and marketed as IZILOTTO and IZIKENO.
IZILOTTO will offer players the possibility to select their favourite numbers and combinations. Five numbers from a pool of 90 balls will be drawn twice a week and players can select several play combinations. Based on Keno, IZIKENO is expected to complement similar games offered by IZIBET including Virtual Sports and E-Sports.
“We are very enthusiastic to be launching these products to our existing portfolio of games,” commented Franco Degabriele, Chief Commercial Officer (CCO) of IZI Group plc. “Over the past five years we have seen our group grow from strength to strength on the basis of our innovative approach and our pursuit for excellence. Like our experience in sports betting through the IZIBET brand, which since 2015 has become Malta’s favourite and largest brand in retail sports betting, we are excited to bring competition in the lottery category. We have been testing various concepts with a variety of different target audiences and are pleased to announce that our choice of the first two games to be launched have been very well received.”
“The choice of names for the games is also something that is very strategic when launching these new products,” added Mr. Degabriele. “IZILOTTO will bring a number of considerable added benefits to players when compared to various lotto draws available in the Maltese market, improving the odds for each play category providing better returns to players. When it comes to IZILOTTO and IZIKENO, the opportunities are extensive as we will be seeking to expand our distribution reach beyond our own network.”
IZILOTTO and IZIKENO will become commercially available in January 2022. IZIBET has also unveiled its expansion plans in terms of distribution, having concluded deals to open a further 10 retail stores, bringing the total amount of IZIBET retail venues to 50 by the end of 2022. IZILOTTO and IZIKENO will also be available online via www.izibet.com. Players will be able to benefit from several bonuses and special introductory offers when playing IZILOTTO and IZIKENO on izibet.com.
