Software supplier Nolimit City has hailed the signing of a ‘pivotal’ deal with bet365 that will see the operator integrate the software supplier’s content into its “Games’ vertical.
bet365 is in the process of gearing up its gaming market share through growing its portfolio of studios and online suppliers.
Malcolm Mizzi, CCO & MD for Nolimit City, commented: “We’re left lost for words with this one! Having a direct partnership with a leading household name in the world of betting is something of immense pride and jubilation for us at house Nolimit.
“This shows how much we’ve grown and exceeded expectations over the years.”
A bet365 Spokesperson added “We’re excited to welcome Nolimit City into our portfolio of innovative and cutting-edge gaming content partners.
“With groundbreaking in-game features built into exciting new slots, we feel that the partnership is a great fit into our exclusive Games product.”