Paddy Power and Betfair have strengthened its online casino offering by joining forces with in-demand game development company, Octoplay via direct integration.
The partnership brings Octoplay’s content to the operator’s online casino players for the first time in the UK, with the provider’s slot machines providing fun gameplay with each spin.
This includes Zeus Smash, released under Octoplay’s sub-studio Smash Games and Lollicat
, with the deal also covering the next run of games to leave the development company’s production line.
The direct integration has been facilitated by Octoplay’s proprietary game server, which is used to produce its online slot machine games which will now go live at the operator’s flagship casino brands.
The Paddy Power and Betfair brands are part of Flutter Entertainment and makes yet another tier one integration for Octoplay which has quickly made its mark on the industry.
Octoplay continues to soar as one of the industry’s fastest-growing companies, thanks to its stellar reputation for groundbreaking innovation. With the introduction of revolutionary products like Jackpot Hunt and a lineup of smash-hit games, Octoplay is redefining the gaming experience and showcasing an unwavering commitment to pushing creative boundaries.
Carl Ejlertsson, Chief Executive Officer at Octoplay, said: “Paddy Power and Betfair are exactly the calibre of operators that we want to provide our games to, and these partnerships are a testament to the incredible work that the team puts into each game that leaves our production line.
“We never compromise on quality and always ensure that players are excited and entertained from their first spin to the last. This deal takes us one step closer to our ultimate goal to be a leading supplier to all operators in core regulated markets across the world.”
Andrew Kerr, Head of Paddy Power Games, added: “Octoplay is producing highly entertaining slot games that resonate with our players and we saw this as a great opportunity to bring its games to our lobbies. They are an impressive game developer led by a talented, experienced management team and with a portfolio of slots that players want to play. This is a powerful combination and one that will see Octoplay go from strength to strength, while greatly benefiting the product offering of our Paddy Power and Betfair brands.”