SPORTS BETTING

Malta – ParlayBay pens content integration agreement with Hub88

By William - 9 September 2022

ParlayBay has established a content integration agreement with platform provider Hub88.

As part of the agreement, ParlayBay will incorporate its entire games portfolio onto Hub88’s platform, giving the provider an increased reach through Hub88’s network of partners.

Hub88 will gain access to ParlayBay’s STREAK, BOSS, GEKKO, CUT, GREYHOUND and RUSH titles. PARLAYPOWERS, a unique set of promotion tools for player acquisition and retention, will also be provided in early 2023, including feature freebets, early bird bonuses and cash drops, amongst others.

Jose Micallef, Managing Director at Hub88, commented: “We’re always on the lookout for exciting additions to our platform and with ParlayBay’s unique approach to sports betting, we’re confident we’ve made the right choice.

“They offer an experience that guarantees an increase in player engagement, which is something that will please our operators in their respective markets.”

ParlayBay offers rapid gameplay and harmonises fast delivery with a host of features that increase engagement, including a proprietary odds engine, multi-betting functionality and real-time game stats.

The provider’s product offering introduces a new iGaming vertical that welcomes all levels of bettors, with a casino-inspired and social gaming experience that invites a wide demographic of players.

Patrick Nordwall, CEO at ParlayBay, said: “We’re delighted to have reached this partnership with Hub88, a company that shares our vision for innovating in iGaming.

“Hub88 is one of the most recognised aggregators in the market and has a sublime and efficient platform that perfectly complements our fast-paced titles.”