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Malta – Playson appoints COO and strengthens CEE presence

By - 19 April 2022

Playson has appointed Vsevolod Lapin as its new Chief Operating Officer and penned a deal to provide its content to Serbia-based operator, BalkanBet.

With more than 10 years’ experience in strategic marketing and product management, Lapin will support the company enforce its new brand identity – overseeing Playson’s product portfolio, enhanced game production, tools creation and market expansion.

Lapin joined Playson in 2017 as a Product Manager and after eight months was promoted to Head of Product Department. Now four years later he has once again raised his position at the company. Before joining Playson, Lapin held a Senior Brand Manager position at The Coca-Cola Company.

The structural change follows Playson’s recent decision to introduce a refreshed brand identity, which illustrates the company’s growth strategy to deliver its games and supporting promotional tools to more customers worldwide.

Commenting on the appointment, Alex Ivshin, Playson CEO, said: “Everyone at Playson is pleased to have Vsevolod as our new Chief Operating Officer, we’re adamant that he will deliver fantastic results for the company.

“During his time with us, Vsevolod has consistently shown to be hard working, passionate, and dedicated to bringing the next wave of exciting products to our offering. As we look to build on our recent momentum and extend our reach across regulated markets.”

The digital entertainment supplier has also penned a deal to provide its content to Serbia-based operator, BalkanBet.

Under the agreement, BalkanBet will introduce its players to a collection of Playson’s most recent releases, including Lion Gems: Hold and Win, Burning Fortunator and Wolf Power Megaways.

The operator is also set to benefit from the supplier’s suite of integration-free engagement tools, including Cash Blast and Reel of Fortune.

Blanka Homor, Sales Director at Playson, remarked: “We are thrilled to partner with BalkanBet in a comprehensive content deal that helps to maintain our rapid regional expansion.

“We look forward to working alongside a company that shares our ambitious outlook, and BalkanBet’s impressive player reach allows us to continue attracting new audiences in the exciting Serbian market.”

“Playson is a dynamic game developer with a track-record of creating innovative products with widespread player appeal, so we are delighted to be joining forces with the provider,” added Dejan Tasić, Head of Casino at BalkanBet.

“Our offering is of a peerless quality and teaming up with premium suppliers such as Playson is key to our success in delivering world-class entertainment experiences to a broad customer base.”

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