Interactive

Malta – PressEnter improves CRM capabilities with Optimove deal

By William - 24 January 2022

PressEnter Group has partnered with Optimove in a bid to scale its retention marketing efforts.

The direct integration will power PressEnter Group’s efforts to automate its CRM processes through Optimove’s AI-mapped CRM journeys. PressEnter can now scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of each player interaction.

Lahcene Merzoug, Chief Executive Officer of PressEnter Group, explained: “We are pursuing an ambitious and aggressive growth strategy in the markets where we are currently active but also in new jurisdictions where we believe players will be receptive of our brands.”

“Our unique retention strategies have been a key driver in our success to date but partnering with Optimove will allow us to significantly scale this activity, specifically when it comes to automation and driving efficiencies.”

Moshe Demri, GM EMEA at Optimove, added: “We are honoured to be chosen by PressEnter Group to support its massive expansion efforts. In a highly competitive market such as iGaming the only way for operators to grow is with exceptional CRM Marketing.

“Optimove is committed to our clients’ growth by providing marketers with highly sophisticated, AI-driven solutions that power personalised marketing at scale.

“We are extremely proud and excited to enable PressEnter Group to expand its retention efforts, providing each player with the personalised experience they desire.”