Interactive
Malta – Push Gaming partners with First Look Gaming to increase title exposure
By William - 25 November 2019
Push Gaming has signed up to First Look Games in a bid to increase exposure of its titles among affiliates and players.
First Look Games provides a direct link between game studios and publishers, meaning that Push Gaming will now be able to share assets and information about its full suite of games and any upcoming launches with affiliates easily and compliantly.
This includes game information sheets and marketing assets such as logos, images and videos. These are uploaded to Push Gaming’s individual library within the First Look Games platform where they can be downloaded individually or in bulk.
Tom Galanis, Founder of First Look Games, commented: “We are really excited to be adding Push Gaming content to First Look Games – they’ve been high on the ‘demand’ list from our publishers and with good reason.
“Their strong catalogue of HTML5 games are well distributed and feature prominently with leading operators such as LeoVegas, Kindred and ComeOn and appeal to players in traditional European markets as well as progressive markets in Asia. We are incredibly excited about working with them growing their exposure through the affiliate channel.”
Push Gaming is also taking advantage of First Look Games Premium so that it can upload assets two weeks prior to a new game launch. A select number of affiliates are then given a “first look” and can create content ahead of time and publish as soon as the game hits operator portfolios.
The deal will also allow Push Gaming to use First Look Games’ notification feature to alert affiliates about any network promotions, bonus campaigns and operator partnerships launched or signed.
James Marshall, CEO of Push Gaming, added: “Affiliates are one of the most powerful and effective marketing platforms for online slot developers so being able to gain direct access to publishers is a huge opportunity that we wanted to seize.
“First Look Games is a unique proposition and will play a key role in how we market our games to publishers and players now and in the coming months as we look to take exposure of our brand and games to new heights.”
