Interactive

Malta – Relax Gaming inks deal with Inspired

Relax Gaming has penned its latest third-party-studio deal with Inspired Entertainment.

The agreement is part of Relax Gaming’s Powered By partnership programme and offers Inspired access to its distribution network together. Relax customers will also be able to access Inspired’s new V-Play Plug & Play solution, an end-to-end online virtual sportsbook product that allows operators to access its scheduled virtuals with minimal integration effort and rapid speed-to-market.

Simon Hammon, Relax Gaming CPO, said: “Our partnership programmes have continued to expand significantly since launch, and we are delighted to welcome Inspired into the fold. As a multi-product provider, they develop exciting content for territories across the globe and we look forward to a long and fruitful partnership.”

Plug & Play is simple and quick to install, making the virtual product available with no sportsbook integration needed. A full bet management tool is included, delivering a complete sports betting experience with custom branding option availability.

Relax Gaming continues to grow its Powered By partner base, offering commercial agreements that enable suppliers to harness its scalable technology and integration platform while staying in commercial control on agreements with operators. Over the previous 12 months Relax has significantly increased the size of its partnership network through its well-received programmes and routes to markets, signing numerous agreements with major industry brands.

Claire Osborne, Vice President of Interactive at Inspired, said: “Joining Relax Gaming’s partnership platform is a very exciting milestone for us as we look to grow our business and build brand awareness. Our content is already enjoyed in numerous jurisdictions across the globe and joining forces with Relax gives us even more avenues to boost exposure with leading operators.”