Interactive
Malta – Relax partners with GAN for Silverback distribution deal
By William - 18 January 2022
Relax Gaming has partnered with leading aggregator GAN to distribute Silverback Gaming content. The move comes after GAN acquired the slot studio in December 2021 in a deal which saw them receive exclusive rights to all current and future Silverback titles.
The Bulgarian studio plans on doubling its headcount by 2023 as it aims to produce 50 mobile-first online slot games in the next three years, adding to the supplier’s portfolio which includes titles such as Aztec Luck and Mystery Stacks.
“Relax Gaming is delighted to continue its partnership with both Silverback and now GAN as part of its continued drive to work with innovative and promising studios under our Silver Bullet programme,” said Simon Hammon, CPO of Relax Gaming.
“Silverback has delivered popular content that shows true potential and we are excited about the continuation of this successful partnership and Silverback Gaming’s packed roadmap.”
Raph Di Guisto, Founder & CEO of Silverback Gaming, added: “Our partnership with a premier B2B partner like GAN and the ability to leverage their proven technological platform and distribution network presents an incredible opportunity to scale our portfolio into the U.S. market.
“In addition, marrying our resources and teams of engineers will expedite our ability to bring new and exciting games to players over the coming years. We are very pleased to continue our relationship with Relax Gaming to ensure the best scope of distribution for our existing and upcoming content.”
