esports

Malta – Softswiss makes esports statement with new brand ambassador

By William - 30 August 2022

Softswiss has announced that CS:GO commentator, Kostya Sivko, has become the company’s brand ambassador.

Kostya Sivko is a commentator with nine years of experience in esports including commentating at the CS:GO Major Championships, the esports industry’s main event, 12 times.

Mr. Sivko has worked for the top CIS studios and international championship venues and in 2020 and 2021, the esports community named him the best commentator in the industry.

For Softswiss, working with the brand ambassador will allow the company to get to know the esports market better, discover its key figures and assess further market opportunities, whilst the partnership with Kostya Sivko will enable Softswiss to generate content that resonates with the esport community.

“I found esports interesting because of the competition’s live component in the virtual world. When I came into the industry, there were no signs that it would reach today’s scale.

“However, I loved what I did and tried to grow. I am confident that my experience in commenting and streaming, as well as my understanding of the esports audience and the iGaming scene, will help me in this partnership.

“This is an opportunity to go outside the box and find new ways to be useful – both to the esports community and Softswiss,” commented Kostya Sivko.

Kostya plans to create content such as weekly podcasts, live interviews with experienced guests, and those who have not succeeded in esports. Kostya believes it is important to show both sides of the industry.

Vitali Matsukevich, COO at Softswiss, noted the following: “Our company aims to build up its expertise in iGaming and search for new paths of development. The esports industry increases its potential yearly; moreover, we are crossing over with it via our products.

“The Softswiss Sportsbook makes online betting on esports possible and this niche is of high interest to our clients. Collaborating with influencers and top professionals like Kostya Sivko is a new step to developing innovative solutions that will soon change the iGaming and esport industries.”