Interactive
Malta – Wazdan reports successful figures for promotional product
By Lewis - 28 May 2021
Wazdan is celebrating the success of its Cash Drop, a promotional tool designed to benefit players and operators.
“We understand our partners’ needs and that’s why we honed in on Cash Drop to be as easy, quick, and intuitive as possible,” detailed Andrzej Hyla, Chief Commercial Officer at Wazdan.
“We are constantly building up our portfolio of exhilarating games, but we also understand the importance of providing our partners with full-package-solutions.”
Cash Drop was invented as part of a multi-level collaboration with partners to offer operators personalisation capabilities including promotion budget and period, games, countries, maximum reward limit per player, optional opt-in for players, amount and type of prizes, minimum qualifying bet, and currency.
With many of Wazdan’s partners utilising the Cash Drop promotions to direct players to desired games, the supplier has registered on average an increase of 219 per cent unique active players, 265 per cent in game rounds and 366 per cent bet sum.
