SPORTS BETTING
Malta – XB Net unlocks premium racing content for IZIBET
By Lewis - 23 January 2023
XB Net has further broadened its international footprint with the announcement of its latest digital distribution rights deal with established Malta-based operator, IZIBET. The agreement offers XB Net’s delivery of live pictures, data and betting services from an unrivalled network of tracks in North America, furnishing IZIBET with a highly flexible programming schedule, supported by a steady stream of rapid-cycling wagering opportunities that are proven to increase digital dwell-time for new and existing customers.
These racing rights are founded upon core premium content from the majority of North American racetracks, which also grant IZIBET and its loyal customer-base access to more global highlights, including January’s Pegasus World Cup, two legs of the world-famous Triple Crown (featuring the Preakness and the Belmont Stakes) and the Breeders’ Cup World Championships. This daily timetable of engaging action supplies IZIBET with a reliable source of fast-settling racing content at both primetime and off-peak viewing slots.
Simon Fraser, Senior Vice President of International at XB Net, said: “It’s fantastic to break new ground in Malta with such a recognisable brand as IZIBET. This partnership adds more muscle to our strategy of selecting the right brands across key international territories, helping to grow the sport and return the value to racing’s stakeholders. IZIBET is a trusted ‘go-to’ operator in Malta, as befits the local national lottery brand. And this announcement also offers us unrivalled access to a thriving retail market. We’re thrilled to be able to deliver the best racing products on the market to even more bettors.”
Franco De Gabriele, Chief Commercial Officer at National Lottery plc, added: “We are delighted to have concluded this agreement with XB NET” as through this agreement IZIBET, which since 5th July 2022, has become the official sports betting brand of the National Lottery, will offer the most comprehensive horse and dog racing betting services in Malta, comparable to the rich offering provided by leading international betting providers. Our players can now avail themselves of races from the early hours of the morning till late in the evening when the roster of races from the Americas kicks in.”
