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Mexico – Novibet maps out Mexican expansion

By - 28 November 2022

Novibet, one of the leading GameTech brands in Europe, enters the Mexican market this November. This comes as a result of Novibet’s effective growth strategy in recent years and is a key step in further strengthening the brand’s position in the global market.

Novibet, by investing in the development of cutting-edge technology is constantly upgrading the entertainment experience offered on its platform and mobile apps to be able to meet and exceed the expectations of consumers on both sides of the Atlantic, introduce its innovative services, but also remain flexible to the needs of the local markets. At the same time, Mexico marks the first country of expansion outside of the European continent, while within the next few years Novibet is expected to enter more new markets in Latin and North America, based on its expansion plan in progress.

“Our technological superiority combined with the proven readiness of our team to respond to industry challenges are the two pillars upon which we are building Novibet’s entry into the demanding Mexican market, as the first stop of our broad expansion in the Americas”, said Rodolfo Odoni, President of Novibet, adding: “We are constantly reinforcing our dynamic presence in Greece, Ireland and Italy, while we have already signed market access agreements for the states of Pennsylvania and New Jersey. At the same time, we are currently negotiating additional market access agreements and acquisition of licenses in other States of the USA, in the upcoming period”.

“November is a key month for us as we planned the launch of Novibet in Mexico to coincide with the much-anticipated World Cup Tournament. The upgraded online sports betting and iGaming entertainment experience we offer through our innovative technology platform is already available in Mexico and our team is ready to meet the special preferences and entertainment needs of the demanding local audience. So, leveraging our award-winning technology combined with excellent timing, our goal for the next period is to stand out as one of the leading online entertainment options in Mexico and gradually in the wider LATAM region,” quoted Christoforos Bozatzidis, our Chief Marketing Officer for International Markets.

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