Nailed It! Games teams up with Lottomart for branded Goal Bonanza release ahead of World Cup
Nailed It! Games has teamed up with Lottomart to launch a co-branded edition of its football-themed slot, Goal Bonanza, timed to capture growing interest ahead of the upcoming World Cup period.
The collaboration integrates Lottomart branding directly into the game experience, most notably through a striker character in a branded kit, set against a floodlit stadium backdrop that reinforces the match-day atmosphere at the heart of the title.
This release is positioned around one of the most prominent moments in the international football calendar, reflecting the continued alignment between gaming content and major events.
It also reflects a similar industry trend, with studios and operators increasingly partnering on content tied to key sporting moments, or dates across the year with great significance. As anticipation builds for the World Cup, football-themed slots continue to attract renewed attention across the sector.
The branded edition retains the core mechanics of the original Goal Bonanza, including Wild Reels, escalating multipliers, jackpot-style rewards, and the Goal Bonus feature. Its momentum-based structure, driven by consecutive wins and multiplier progression, remains intact, maintaining the fast-paced flow that defines the game.
Chris Ruddock, Commercial Director at Lottomart, said: “Football brings huge energy and engagement, especially in a World Cup build-up year. Launching a branded version of Goal Bonanza allows us to bring that excitement directly into our platform in a way that feels uniquely Lottomart. It’s a strong example of the type of creative partnerships we want to keep building.”
Mauro Dos Santos, Business Development Manager at Nailed It! Games, commented: “At Nailed It! Games, we were thrilled to work on a custom Goal Bonanza game for Lottomart, because we knew it was a perfect opportunity to team up and showcase the game, and to build on our productive partnership. You might say, it was an open goal.”
