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Norway – iSoftBet content goes live with Coolbet

By - 11 October 2021

iSoftBet, the leading online games supplier and content aggregator, has agreed a strategic content partnership with Scandinavian operator Coolbet.

Maintaining a strong presence in Norway, Finland, Sweden, Iceland, Canada, Chile, Estonia, Peru, and Ecuador, Coolbet is a fast-growing operator lead by a management team with over nine decades of industry experience, known to provide its customers with first-rate products, unique playing experiences and exceptional customer care.

The deal enables Coolbet’s customers to choose from iSoftBet’s extensive collection of diverse slot content, including recent hit Wild Hammer Megaways, as well as established best performing titles such as Moriarty Megaways™ and Golden Buffalo Double Up. The latter has been crowned winner in the Game Narrative category at the CasinoBeats Game Developer Awards.

The operator is also looking forward to integrating iSoftbet’s leading aggregation services in the future, with more than 8,000 titles from 85 leading industry studios readily available.

Active in 20 regulated markets across the globe, the new partnership adds to the roster of deals that iSoftbet has sealed with leading operators around the world in recent months, including LeoVegas in Italy, Universal Soft and Sellatuparley in Latin America, and Jokerstar in Germany.

Lars Kollind, Head of Business Development at iSoftBet, said: “As a leading provider of slot products to the iGaming industry, we look forward to partnering with brands that align with our values and Coolbet is one of the best examples. Coolbet has built its reputation as an up-and-coming operator and we can’t wait to see how the relationship between our brands materialises.”

Patrik Backlund, Head of Casino and Games at Coolbet, said: “We are delighted to have the opportunity to bring iSoftBet’s pioneering slot products to our audiences in multiple jurisdictions. Recognised globally for their high-quality Megaways™ products and imaginative themes, we are thrilled to bring such value to our brand and look forward to what the future has in store for us.”

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