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NovoLine becomes Official Premium Partner of the European League of Football

By - 17 June 2024

With its umbrella brand NovoLine, Lowen Entertainment has become the Official Premium Partner of the European League of Football.

The Rhineland-Palatinate company is one of the leading companies in the German gambling industry, manufacturer of slot machines and operator of the online platform Novoline.DE. With this commitment, it is further expanding its sponsorship activities in sports. The collaboration marks a significant step in the support and promotion of American football in Europe.

“With NovoLine, we have a strong partner at our side who stands for first-class gaming fun in its field and digitally entertains millions of people with its classic games. This also applies to the ELF and therefore we fit together very well,” said Zeljko Karajica, managing director of the European League of Football.

Through this partnership, NovoLine will not only act as a sponsor, but also actively contribute to the development and dissemination of American football in Europe.

“We are proud to be the Official Partner of the European League of Football with our NovoLine brand,” says Florian Hermann, Director Marketing & Operations Novoline.de of Lowen Entertainment. “Our aim is to provide the best entertainment with innovations. This attitude fits perfectly with the dynamic and growing nature of the ELF. Together, we want to help further promote American football in Europe and offer fans an unparalleled experience.”

The European League of Football started its fourth season at the end of May. With Berlin Thunder, Hamburg Sea Devils, the reigning champion Rhein Fire, Frankfurt Galaxy, Cologne Centurions, Stuttgart Surge, Munich Ravens (Germany), Paris Musketeers (France), Milano Seamen (Italy), Raiders Tirol, Vienna Vikings (Austria), Panthers Wroclaw (Poland), Madrid Bravos, Barcelona Dragons (both Spain), Prague Lions (Czech Republic), Fehérvár Enthroners (Hungary) and the Helvetic Mercenaries (Switzerland), 17 teams from nine nations will be in the race.

Their goal: the Championship Game 2024 on September 22 in the VELTINS-Arena of FC Schalke 04 in Gelsenkirchen.

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