Novomatic and Aristocrat partner to deliver live-streamed land-based gaming via Awager
Awager platform gains access to a portfolio of land-based titles
NOVOMATIC has signed a deal with Aristocrat to utilise its recently bought Awager platform to deliver live-streamed land-based gaming content to players in regulated markets.
By collaborating with NOVOMATIC, the Awager platform gains access to a portfolio of land-based titles, market know-how, and the company’s experience developing gaming technology for the European market.
This will enable Awager to bring more land-based entertainment to its customers, while NOVOMATIC further extends the reach of its slot content across land-based, online, and live-streamed environments.
Awager’s streaming platform uses a modular system and state-of-the-art studio technology to stream real physical slot machine experiences from dedicated casino studios. Multiple camera angles, sound capture, and a seamless digital interface replicate the atmosphere of a live casino floor.
Thomas Schmalzer, VP Global Sales and VP Product Management at NOVOMATIC AG, emphasized the strategic importance of the relationship: “Awager’s decision to work with NOVOMATIC highlights our role as the leading technology partner in Europe.”
“By combining our long-standing land-based expertise with Awager’s pioneering streaming solution, we are extending the boundaries of the player experience and setting new standards for immersive gaming. This cooperation strengthens our presence in key markets and demonstrates the continued relevance of NOVOMATIC technology across all channels.”
Roy Greenbaum, Awager Co-Founder & SVP, said: “We’re excited to be working with NOVOMATIC to expand our footprint across key regulated markets and together we are setting a new standard for live, land-based slot experiences online in Europe.
“Great content is at the core of bringing the best entertainment responsibly to customers and their players. This milestone reflects our commitment to providing European players a unique online gaming experience with authentic and engaging slot content.”
