Novomatic once again named as a Superbrand Austria

According to Superbrands Austria, Europe’s leading gaming technology group remains one of Austria’s leading brands

The world’s largest independent organisation for brand evaluation has awarded Novomatic the prestigious Business Superbrand Austria seal for the years 2026/2027.

The autonomous panel of experts evaluates the most significant consumer and business brands in approximately 90 countries on the basis of a set of internationally standardised criteria. As a result, Novomatic has once again been named one of Austria’s most powerful brands. This renowned award underscores the international appeal of the Lower Austrian technology group.

“This latest recognition as a Business Superbrand Austria is a special acknowledgment of our brand’s international standing and consistent innovative strength. Our more than 26,000 employees make a significant contribution to this; with their expertise and dedication, they play a decisive role in shaping Novomatic’s success,” said Stefan Krenn, Member of the Executive Board of Novomatic, during the ceremonial handing over of the Superbrands seal at the Group’s headquarters in Gumpoldskirchen.

Regional Director of Superbrands Austria, András Wiszkidenszky, said: “Novomatic has established itself over many years as a strong and internationally successful brand. Continuity, trust, and the ability to successfully evolve in a dynamic market environment are what particularly characterise the company. This renewed recognition underscores this successful development, and I extend my sincerest congratulations to the entire Novomatic team.”