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Bringing FIRST onto the platform represents a new growth opportunity in Argentina and Latin America
ONDISS continues to expand the legal online gaming ecosystem in Latin America with the launch of FIRST, a Tier-1 sportsbook technology provider, bringing this new vertical to City Center Online, one of the leading regulated .bet.ar operators in the region.
ONDISS said: “We celebrate a new milestone for the regulated online entertainment industry: the launch of FIRST in the Argentine market. The online sports betting provider arrives in the country through our online casino platform, in partnership with City Center Online, one of the leading online casino
operators in the region and one of our strategic clients.
“This launch not only represents a particularly significant opportunity for all parties involved but also reinforces our commitment to keeping our country at the forefront of the legal online gaming and betting sector in Latin America.”
“Bringing FIRST onto our platform represents a new growth opportunity in Argentina and Latin America. Through our technology and the alliance with City Center Online, FIRST goes live in one of the region’s most promising regulated markets.”
“We are excited to welcome FIRST to our country and support this launch with our unique advantage: launching on a leading platform alongside one of the region’s most important operators. This establishes a solid foundation for growth in Argentina and Latin America.”
“For ONDISS, this relationship reaffirms our commitment to continue driving the growth and professionalisation of the industry we champion: legal online gaming. We continue to bring together top-tier brands and technologies, contributing to the development of an increasingly innovative and competitive ecosystem.”
The arrival of FIRST joins other milestones that marked the evolution of the Argentine market and paved the way for important developments and new opportunities in the country.
Tom Light, Founder and CEO of FIRST, says: “ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect.”
Facundo Giorgi, CEO of ONDISS, added: “At Ondiss, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.
“FIRST’s decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets. We are excited about the value this partnership will bring to our operators.”
Gonzalo Alvarez, CCO of ONDISS, added: “By bringing FIRST to our ecosystem, we are addressing a critical issue: settlement speed and the depth and number of real-time markets. Today’s player doesn’t wait; if the platform doesn’t respond, they leave. With this alliance, our platform is not only more robust, it’s more profitable for those who trust us. Less friction equals more seamless bets and equals higher gross gaming revenue for operators.
This isn’t just about a new product; it’s about strengthening our value proposition and giving our operators the tools to continue growing in an increasingly demanding market. With a diverse and innovative offering of games and events, Ondiss reinforces its position as the leading platform in the Argentine sports betting and casino gaming market.”
As part of this launch, ONDISS developed the online sports betting vertical for City Center Online Casino, expanding its entertainment offerings. This new offering allows the operator to expand its offering with FIRST’s full sportsbook engine, an internationally recognised brand, strengthening its position in the regulated Argentine market.
This launch follows the recent authorization of online sports betting by the Santa Fe Lottery, the provincial regulatory body. This makes City Center Online one of the first .bet.ar operators to offer this modality within the province in a safe and regulated environment that supports responsible gaming. This partnership reaffirms ONDISS’s commitment to connecting leading operators and providers to drive the growth of legal online gaming in Latin America. Through technology, innovation, and strategic alliances, we continue to contribute to an increasingly professional, competitive, and responsible industry.
