Interactive
Peru – Esports Entertainment Group expands betting brand into Latin America
By Lewis - 12 March 2021
Esports Entertainment Group has signed two marketing agreements, expanding its VIE.bet esports betting brand into Latin America through sponsorships deals with Infamous Gaming, Peru’s largest esports organisation, and Movistar Liga Pro Gaming league, produced by Live Media Esports Entertainment, an esports league in Latin America.
“The exciting partnership between Infamous Gaming and our VIE.bet brand is a crucial first step in our expansion into Latin America,” stated Bux Sayed, Head of Esports Betting.
“Infamous is a well-known and popular Peruvian based esports team with rosters in titles such as Dota 2, CS:GO and Rainbow 6. Their Dota 2 team has participated in the biggest esports events on offer, including the coveted International twice.
“We are thrilled to partner with them as they seek to make it to the largest stage once again.”
“Our Malta license enabled us to pursue these great opportunities, and we look forward to further updates on expansions of VIE.bet moving forward,” commented Grant Johnson, CEO of Esports Entertainment Group.
“Latin America is a big esports betting market. We are excited to work with top partners like Infamous and Live Media Esports Entertainment to accelerate the rollout of our VIE.bet brand in the region.”
